With the changing times, businesses like yours are constantly looking for new strategies to increase their profits. And the focus is usually on customer communication, with one such approach being missed call services.

You can easily set up a specialised campaign to make the most out of this unique marketing strategy by using complete contact centre software.

Along with being a very affordable option, it also gives businesses an edge with its massive reach.

So whether you are just starting out or well on your way on the marketing campaign journey, this article will cover all you need to know about missed call alert services.

What Exactly Are Missed Call Services?

Dial, ring, and then drop the call before someone receives it. That’s exactly what a missed call is by definition.

For many people worldwide, the missed call has been and remains a vital communications tool. It is indeed the modern smoke signal. 

And that very insight has helped marketers tap into a strategy that makes customer engagement a lot easier for a wide variety of individuals. 

Missed call services include leaving a ring via a toll-free number as a valuable customer touchpoint in a business setting. 

How Do Missed Call Services work?

When a customer places a missed call on a given number associated with a particular company, several things happen as a result.

The platform through which the service occurs captures the caller’s details, rejects the call after a ring, and pushes that collected data to a cloud-based server. The same platform then sends an acknowledgement SMS to the caller or customer. 

But it is worth noting that there isn’t a standardized way in which such platforms work. As with other forms of marketing, time and technology have expanded missed call techniques and added flexibility to the overall medium. 

So with so many platforms and services available out there, businesses are now more focused on their ROI rather than the “how”. 

And that’s a great segue for us to explore the benefits that make missed call services so effective and popular among businesses such as yours.

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Check out:

How Missed Call Alert Marketing Services Work 

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What Are The Benefits Of Missed Call Services?

Missed call services are essential to any business that wants to keep track of its customers. 

And with modern contact centre software, the process has become even more seamless, with notifications coming through integrated channels, thus allowing a lot more accessibility.

The benefits of missed call services remain undeniable, which is why they remain a popular and consistent way to reach out to customers you’re looking for. 

Let’s take a look at the key benefits below, shall we?

1. Zero Cost For Your Customers

Missed call services are very budget-friendly for your business and more so for your customers. With just a few invested coins, you can reap quite a considerable chunk of ROI, and your customers will love you for allowing them to save their cash. 

With missed call services, customers have zero excuses left that would keep them from reaching out to you or your team.

2. Ability To Collect Real-time Data

When a customer leaves you a missed call, the cloud servers automatically save and update the information in the CRM. And not only that, but it updates automatically while conserving valuable customer information at zero cost to your company!

So whether you’re a startup or a veteran in business, such a service might be critical to your business success, primarily if your revenue model depends on subscriptions and CODs. After all, customers won’t have to fill out long and tedious forms when they can simply leave a missed call to subscribe to your service!

3. Extra Points For Your Customer Service

Missed call services aren’t spammy at all! They put into play the idea that people choose to opt-in by themselves and for themselves. 

And such customers, or rather potential customers, are bound to be easier to work with as they’ve already shown they’re open to hearing from you. 

Moreover, the service ensures 100% connectivity.

4. A Pool Of High-Quality Leads

When customers contact your business, it suggests they are interested in what you have to offer – which means there is a higher chance of them becoming repeat clients. 

Missed call services are useful because you only connect with individuals who are more likely to convert to paying customers quickly. That saves time because your team only communicates with the most promising leads.

5. A Mass Audience Reach

With most people using smartphones and simply phones wherever they are, the reach of missed call services is vast. And “vast” is an understatement.

As per Statista, smartphone subscriptions worldwide have surpassed six billion, and the prediction is that the numbers will grow by several hundred million in the next few years. 

So if you are aiming to compare missed call alert campaigns and other marketing mediums, you now know what wins! 

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Check out:

Missed Call Alert Service: Key Benefits For Your Business

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In What Ways Can Your Business Utilise Missed Call Services?

Now that we’ve made it clear how missed call services are beneficial to businesses like yours in keeping customers engaged let’s now move on to the exact ways in which such services can be of use. 

Below is a list of touchpoints that you can capitalize on when using a missed call service.

1. Share updates easily

Missed call services can be an excellent substitute for your customer alert needs. Through them, you’ll be able to easily prompt your customers to make requests by placing missed calls. 

So whether it’s about a simple balance check, asking for flight details, or checking the delivery status, missed call alert services can come to your customers’ rescue, in a click and with zero wait times or tedious processes.

2. Streamline registration/lead generation

If you have a well-marketed missed call number, the service can offer you excellent output in terms of generating leads or driving registrations. 

People who are interested in your product or service can simply ring to access your offers. This method is cost-effective and is bound to give you way better leads than your other marketing mediums.

Since the dialers themselves are leading the process of showing interest – the chances of converting them are more significant.

3. Drive engagement/votes

Missed call services are also highly effective in political or awareness campaigns. That is because you can conduct polls & votes efficiently via this easy-to-use channel. 

Moreover, businesses can also simply set up voting polls, and their audiences can place a missed call indicating their preferences from a choice of designated numbers.

4. Drive downloads

If you are a business driven by app downloads, the missed call alert services could be an optimum marketing strategy. 

All you’ll have to do is set up an omnichannel platform that will facilitate missed calls and then revert automatically through a message.

Such a message could contain a link to your app’s download page, therefore making the entire process seamless. 

5. Collect Feedback

Customers can also participate in surveys or feedback sessions via missed call services. The mechanism is very similar to how it would work when it comes to polls. 

Instead of long, tedious forms, using missed calls is comparatively quick, easy, and effective for both you and your audience.

What Types of Industries Succeed The Most With Missed Call Services?

Big or small, this or that – different industries and businesses can make the most of missed call services. 

In fact, this affordable customer engagement medium is ideal for SMEs trying to keep costs low while staying relevant.

Here are our top five picks of industries that benefit pretty well from missed call alert campaigns.

1. E-commerce

E-commerce businesses can quickly help customers or confirm and track CODs via a missed call service. It is cheap to deploy and allows customers peace of mind. A simple call could prompt back an SMS reply about the status of an online payment or order.

2. Finance

The banking sector is another industry that can make the most use of missed call services. The medium is secure and allows banking customers to get quick updates about specific transactions, their balance, and any other issues that need immediate action or resolution.

3. Media outlets

The entertainment industry uses this marketing strategy to receive engagement and responses about their live programs or shows. Used over a mass scale, missed call services prove very useful and lucrative for media outlets.

4. Government & nonprofits

Whether it’s polls, surveys, or votes, governmental and nonprofit organizations can easily stay connected to a mass audience through a missed call alert campaign. Such campaigns allow people to quickly show their support or dial in their votes or preferences for specific causes.

5. FMCG

FMCGs use missed call alert services to promote special offers, deals, and coupons, or they also use them to get quick feedback about their products.

Some Ground Rules For Setting Up Campaigns With Missed Call Services

Now that we’ve locked down the basics let’s explore some ground rules that you must keep in mind when setting up effective, interactive, and profitable missed call campaigns.

1. Choose a Number & Promote It Like Crazy

Well, there’s no science to this. 

Customers need a number to call, so your first necessity will be to get one. You can either set up a toll-free number or have various numbers that reflect your purpose, your goals and are easy to track.

Once you have your number, the next thing you’ll need to do is ensure its visibility. 

Don’t just market it in passing! Paste it all over your various media channels or outlets, so people have no reason but to know about it. 

Once this step is in order, start streamlining your campaign plan.

2. Pinpoint clear and foolproof campaign goals

It’s essential to have clear objectives and goals in mind when setting up a campaign. And these objectives can be vast and varying.

For example, you could focus on getting verification, votes of preference, or simple order confirmations.

Whatever your focus, the goal(s) should be crystal clear so that your IVR scripts can be curated accordingly. If your IVR journey is smooth, your chances of success are more significant.

In a scenario where your organization sets up a social awareness campaign, your IVR script has to be emotionally intense to resonate with your audience and persuade them to take action.

3. Track your results to a tee

For this step, you’ll need to evaluate your campaign’s progress and see if your missed call alerts campaign had any impact at all. 

For that, it’s crucial to utilize the kind of software that systematically provides comprehensive analytics for your campaigns. Having access to a unified dashboard can help you track insights in real-time so that you can tweak and improve your campaign(s) accordingly.

Once you are sure about the above three considerations, let’s explore the next step in your missed call services journey – things to consider when choosing a service provider.

What To Consider When Choosing Between Different Missed Call Services

You are bound to find a lot of providers out there that will promise you the Sun and the Moon- but you need to be aware of what features and capabilities to check for. But having said that, there are some features that you should not miss out on. 

Here’s a list of essential features. 

1. Data visibility

A good service needs to have a very robust data recording feature. That means it should keep track of real-time as well as historical calls. Data visibility is crucial since it will help you successfully evaluate your entire campaign.

2. Custom APIs

Custom APIs help you build the journey or experience that your customer deserves. Having the option to simply plug and play allows you to change things as per current customer insights. Customization offers a lot of flexibility and control at the same time.

3. IVR & SMS integration

It goes without saying, but ideally, IVR & SMS integration is a must-have. It’s best to go for a complete contact centre software that allows omnichannel support. With such features, you’ll be able to easily integrate various other mechanisms such as IVR, SMS, and Social Media, and so on.

4. Number of missed calls possible

Do your research on the various plans offered by different service providers to see if there are any limitations to the number of missed calls you can handle. Take a close look at price versus quantity. Ideally, the service you go for should be unlimited.

5. Secure & user-friendly

Ensure that whatever software or service you are considering can offer you the necessary transparency and control you need. Enhanced security will give you peace of mind. 

The next thing to look out for is user-friendliness.

An easy-to-view, easy-to-use, and efficient interface will make your efforts so much easier. 

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You should also check out

Missed Call Service Comparison: Which One’s Best For You? 

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Ready to Experience The Magic of Missed Call Services?

Now that you know all the ins and outs of missed call services, choosing one will be far more manageable.

Remember to pay close attention to service provider options by looking at their years of expertise, their interface designs, their customer service, their various integrations and you might just be on the right track.

So, are you ready to enhance your sales, feedback mechanisms, and marketing strategies by getting into the realm of missed call services?

Contact us to explore your options and start generating high-quality leads today! Contact us directly via Telebu.com or email us via hello@telebu.com