Your business is running smoothly. And things are going well. But, how do you ensure that your consumers’ every interaction with your product counts? Four words: Missed Call Alert Service.
By effectively combining technology with business management, you can keep your customers updated without a significant time investment.
| Fact #1 – The success of any business depends upon hassle-free and consistent communication with its customers. |
The idea of utilising a “missed call”, if you recall, was born out of necessity, long back when call rates were exorbitant.
But with time, people started using missed calls as a medium of notifying their friends, family that they needed to communicate. Before long, businesses began using it to advertise their products or services.
Although call rates have dropped dramatically in recent years, using a missed call alert service remains an effective marketing strategy that works in conjunction with other forms of pull marketing. The reason behind this is a powerful yet obvious psychological concept, i.e., people want to avoid calling costs!
| Fact #2 – In the busy 21st century, everyone is running out of time and wants to get more done in less time. |
Businesses worldwide are using missed call alert services in various ways to create low-cost marketing campaigns that allow them to communicate with and “pull in” their audience while leveraging their customers’ buying intent.
Check out:
Missed Call Alert Marketing: What Is It & How Does It Work?
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Let’s now look at some of the most compelling benefits such services are offering businesses worldwide.
1. Time Optimization
Time management is crucial for any company that needs to achieve its goals faster. With a missed call alert service, busy marketers can automate several processes to save time and ultimately focus on more critical tasks.
Such services also facilitate and automate customer support, regardless of the industry in focus.
When a customer needs support, they simply drop a missed call which is then logged into the CRM and allocated to the available support agent. And by the way, you can deploy different missed call numbers for various customer departments or products and services.
That saves your customers time by allowing them to avoid long waiting times and have the support team at their beck and call in less time.
Good customer service = happy customer = customer retention!
Besides assisting with customer support, a missed call service can also speed up the lead generation process.
Instead of your potential customers filling up lengthy forms, they could drop a missed call, and the agents could then call them back to understand their requirements.
That provides ease in connecting with your leads without handing them the extra burden of time or money.
2. Simple Feedback Mechanism
Customer feedback is essential to guide and inform your decision-making as a business. So also important, especially if it’s bound to influence how you provide your product or service.
Having a missed call alert service in place will ensure an easy and effortless way to run feedback campaigns.
Sending an SMS asking for participation can be discouraging because of the possible costs associated with the action. But missed call services have now revolutionised e-voting and phone surveys.
They have simplified the entire process by replacing message responses with a missed call alert service response.
As a business, you can run voting polls by enabling the audience to make a missed call to specific numbers to indicate their preferences. For example, suppose you want your audience to vote for a particular poll with numbered choices. In that case, you can allocate phone numbers for each option, and each caller will designate their preference by placing a missed call to the chosen number.
You can also conduct feedback surveys by triggering the dispatch of a questionnaire via SMS or Voice message; then, the receiver can place a missed call.
3. High-Quality Lead Generation
It is worth noting that buying random mailing lists, email blasting the heck out of your contacts, and purchasing links from link farms is NOT exactly the best way to do lead generation.
Poor quality leads do not only hurt your marketing efforts – but they are also a hassle for your sales team.
So utilising a missed call alert service is a great way to generate organic and high-quality leads that your sales team will thank you for!
Offering your customers the option of missed calls organically inclines them towards your service since their process of approaching you becomes hassle-free and eliminates many intermediate levels of communication.
When customers call you, that means that they want to hear from you. They have shown interest in your product and want to reach out to you. That makes the whole process of converting them to buyers easy.
Missed call lead generation is also easily trackable against various marketing campaigns. It enhances the lead management process and keeps you updated on customers you could retarget in the future.
4. Flexibility
According to a dataset, in 2019, there were around 915 million fixed telephone line subscriptions worldwide. That means that connecting with your customers over landline phones remains a strategy that you shouldn’t overlook.
And employing a missed call service takes the cake here as customers from both landlines and mobile phones are reachable, leaving no target customers untouched. This feature in specific helps in reaching out to non-tech-savvy customers or customers residing in remote places.
5. Budget-Friendly
Missed call services are budget-friendly for both customers and your business itself. A missed call campaign might cost only pennies while returning a lot more in terms of ROI.
Such campaigns are effective and reach numerous people at a minimum cost.
At the same, they cost nothing to the customers, so they remain a very attractive option. Customers have no barriers or hindrances when reaching out to you.
6. Real-time Data
When a customer leaves you a missed call, cloud servers save and update the information in the CRM. That means that your business is saving up on a lot of important customer information at zero cost.
So whether you’ve been in business for long or just starting, this service might be the key to most of your success. More so, if your revenue model depends on subscriptions and CODs.
Missed call services also help ease the process on the customer’s end. They no longer have to fill lengthy and tedious forms. With just a missed call, they can subscribe to your service.
7. Mass Audience
With most people using smartphones and phones, the reach of missed call alert services is vast.
According to Statista, the number of smartphone subscriptions worldwide today has surpassed six billion and is forecast to grow by several hundred million in the next few years.
Therefore, when compared with other marketing mediums, this service is a no brainer. It clearly surpasses many others in terms of reach.
Check out:
The Ultimate Guide to Using Missed Call Services
Missed Call Service Comparison: Which One’s Best For You?
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Ready to Start Using A Missed Call Alert Service?
There is no doubt that missed call services are indeed a beneficial way of marketing, and they actually keep your customers engaged.
On the other hand, you can use the service in multiple ways for the various purposes that suit your business best.
So what are you waiting for? Get started! Contact us to explore your options and start generating high-quality leads today! Contact us directly via Telebu.com or email us via hello@telebu.com