Remember the days when your friends dropped you missed calls because calling rates were high, and they were in no mood to spend their money? Well, the missed call alert ended up working, didn’t it? It got you to call them back or react in some way.
When it comes to your business and your customers or clients, the same scenario plays out.
It’s all part of the pull marketing strategy. And businesses all over the world are experiencing fantastic success with this innovation. They are generating leads, expanding their customer base, broadening their databases, and so much more.
But how?
Let’s find out.
Missed Call Alert Services: The What And The Why
To define it simply, a missed call is the result of dialling a number and disconnecting the call before someone picks it. It is an interesting way of communicating without actually communicating due to cost, time, or access.
Before we continue, one key thing to remember is that today’s customer does not like to wait- not for five minutes, and not even for one. So if they call your business and don’t hear back, you are bound to lose them forever and earn yourself a bad reputation as the cherry on top.
So by taking up a missed call alert service, you are simply putting out a number upon which customers can easily direct their missed calls. Those calls can then be answered later by your staff or through call centre software via an automated reply or an official callback.
That’s how missed call alert services make it easy for businesses to engage with their customers. And the uses are endless!
You can use missed call alert services for market research surveys, opinion polls, customer engagement campaigns, on-demand information, product sales, app downloads, and much more.
Now that you understand the term(s) entirely, how can you and your business get started?
Read on.
How to Set Up a Missed Call Alert Campaign?
1. Choose a mobile number
To begin this journey, your campaign manager has to select or purchase a toll-free number where customers can place their calls. You can buy different numbers for different campaigns so that tracking can be a lot easier.
2. Advertise the number
Once you have the number, you’ll need to make sure that there is enough visibility for it. Market the number on your public platforms with a clear call-to-action to get enough responses and usability.
3. Set up a response plan
That is a critical piece of the puzzle. You need to plan how you will respond to your customers. For instance, you can set up a quick automated message, SMS, or you could take your customers through an IVR or very simply just call them back. It all depends on what sort of engagement or response your customers need the most.
4. Get support
Buying a service plan for your missed call alert campaign could probably be very lucrative for you. But it will not be so if you don’t do it well. So set up all the support you need, including getting access to an integrated and holistic call centre software (such as TelebuHub) which could be of great help in running such campaigns.
5. Track your steps
Carefully monitoring your campaign will keep you on track for success. Many service plans offer a comprehensive analysis of how campaigns are performing and how many customers are responding. These reports can help you measure your success while simultaneously giving you a chance to correct specific errors.
What Kind Of Success Can You Expect With A Missed Call Alert Campaign?
If you are an avid follower of news and marketing campaigns, you must have heard about Zipdial, Narendra Modi’s “Mann ki Baat” campaign or Unilever’s Ltd (HUL), ‘Kan Khajura Tesan’ (earworm station).
Well, all of these successes came from using missed call alert services.
Even today, large MNCs like P&G, Coke, etc., advertise their numbers on billboards and multimedia ads. When customers reach out with missed calls, they receive offers and coupons.
But that’s enough with other people’s success stories.
What about YOUR success?
Well, here’s what’s possible.
You’ll Get More Customers
You can expand, grow, and reach a vast audience with this service. There are no barriers, no costs, no waiting times, and all you get is a converting touchpoint that could lead to sales or a better brand reputation.
In addition to all of that, the conversion rate of someone who connects via a missed call is relatively high compared to other marketing mediums.
You’ll Save Time For Everyone
With its user-friendliness, a missed call service saves customers a lot of time by eliminating mundane steps such as visiting a business site, filling out a form, or simply waiting for a customer agent for a long time on a call.
On the other hand, business efficiency goes up because you only revert to customers interested in making a purchase. Either way, it is a win-win.
You’ll Gather Critical Information
Getting feedback and conducting surveys is a lot easier over such a medium. Moreover, you get to expand your knowledge base thanks to the data and behaviour of your customers.
You Can Integrate It With Contact Center Software
An integrated and complete contact centre software, such as TelebuHub, will be perfect in supporting an in-depth missed call alert campaign.
With multiple features included in a single dashboard, you can easily automate responses and track results with comprehensive analytics.
You’ll Enhance Your Brand’s Reputation
In the longer run, a missed call, long wait times and poor customer support – could all amalgamate into becoming a nightmare for your business.
According to research, 30% of consumers believe that not reaching a real person when they need to is the most frustrating aspect of a poor customer service experience.
So making use of a missed call alert service can help mitigate most of those risks.
Check out:
Missed Call Alert Service: Key Benefits For Your Business
So What Can A Missed Call Alert Service be Used For?
The possible use cases for such a campaign are endless.
Some of the most common ones are:
- Lead Generation
- Feedback with Votes
- Offers & Coupons
- Education & Awareness
- Service Requests
- Bookings
- App Downloads
Be sure to check out:
The Ultimate Guide to Using Missed Call Services
Ready To Use A Missed Call Service?
In the modern era of changing communication dynamics, marketing can only be effective if it reaches out to everyone that it needs to reach and does so with a lot of conversion potential.
And making use of missed call services can be your best bet towards that.
So what are you waiting for? Roll up your sleeves and get started!
Explore all the options you have by contacting us directly via Telebu.com or emailing us via hello@telebu.com